Opening a franchise in the United States can be one of the most strategic ways to start a business, as it combines the independence of entrepreneurship with the structure of a recognized brand. However, one of the greatest challenges for aspiring franchise owners is securing enough money to cover startup costs, franchise fees, and ongoing operational expenses.
Many entrepreneurs explore different types of loans to bridge this financial gap, as these funding options are often more accessible than raising capital independently. Still, loans are only one part of the equation, and franchisees must carefully evaluate all available sources of capital before committing to any financial strategy.
Exploring traditional bank financing

For many entrepreneurs, the first stop when searching for franchise capital is a traditional bank. Banks offer a range of financial products, such as term loans, lines of credit, and equipment financing, which can be tailored to franchise requirements. Banks are generally more comfortable lending to franchises compared to independent startups because of the proven business model and established brand recognition.
However, obtaining a bank loan is not without challenges. Financial institutions typically require strong credit history, collateral, and detailed documentation to justify lending. This means aspiring franchise owners must prepare thoroughly by assembling personal financial statements, a business plan, and any documentation provided by the franchisor about expected performance.
Leveraging government-backed programs
In addition to traditional bank financing, government-backed programs offer a powerful pathway for entrepreneurs seeking franchise funding. The U.S. Small Business Administration (SBA) plays a central role by guaranteeing loans issued by approved lenders, thereby reducing the risk for banks and expanding access for small business owners.
That said, navigating SBA loans can be time-consuming and paperwork-intensive. Entrepreneurs must meet specific eligibility criteria and go through a detailed review process before receiving approval. Still, the benefits of lower interest rates, longer repayment periods, and higher approval chances make government-backed financing a preferred option for many franchisees.
Considering private investors
While debt financing is the most common route, some franchisees turn to private investors as a source of capital. Investors can be family members, friends, angel investors, or even professional investment firms interested in partnering with small businesses. In exchange for their contribution, investors typically expect a return on their investment, whether in the form of equity ownership, profit-sharing, or other financial arrangements.
The challenge with private investors is balancing the financial support they provide with the potential influence they may exert on business operations. Accepting outside investment often means surrendering a degree of control over the franchise, which may not align with every entrepreneur’s vision.
Using retirement funds creatively
Another funding option involves leveraging personal retirement accounts through strategies such as Rollovers for Business Startups (ROBS). This allows entrepreneurs to invest retirement savings into their business without incurring early withdrawal penalties or taxes. For some franchisees, this approach provides immediate access to significant capital without taking on debt or bringing in outside investors.
Nevertheless, using retirement funds comes with substantial risks. If the franchise fails, the entrepreneur may lose not only their investment but also a portion of their future financial security. Before pursuing a ROBS arrangement, it is critical to seek professional guidance from financial advisors and ensure compliance with IRS regulations.
Building capital through franchisor support
Many franchisors understand that financing is a significant barrier to new franchisees and have developed programs to support prospective owners. Some franchisors offer direct financing for franchise fees, equipment, or initial inventory. Others partner with third-party lenders who specialize in franchise funding, providing applicants with pre-negotiated loan terms and simplified approval processes.
In some cases, franchisors may also offer discounts or financial incentives to veterans, minorities, or other specific groups to encourage participation. These initiatives can make franchise ownership more accessible to a wider audience and lower the amount of capital needed upfront.